V času, ko pristnost pogosto zasenčijo filtrirani prikazi in zunanja pričakovanja, Jana v novi kampanji z najboljšim svetovnim kolesarjem Tadejem Pogačarjem prinaša močno in globoko človeško sporočilo – Začuti svoj jaz. V središču kampanje je zgodba o človeku, ki je kljub svetovni slavi in športnim rekordom ostal povsem zvest samemu sebi. In to je res redkost, vredna občudovanja.

Slovenec Tadej Pogačar ni le najboljši kolesar na svetu, temveč tudi simbol moči, doslednosti in predanosti. S kampanjo Jana poudarja, da največji uspeh ni le tisti na zmagovalnem odru, temveč tisti, ki prihaja od znotraj – kadar veš, kdo si, in živiš skladno s tem.

Oglas, med drugim posnet tudi v Pogačarjevi rojstni Komendi in na cesti proti Krvavcu, simbolično sledi poti, ki ni vedno ravna in predvidljiva. V le enem dnevu snemanja so se izmenjali vsi štirje letni časi – od sončnega jutra do zasneženega popoldneva. Spremenljive vremenske razmere so dodatno obogatile produkcijo in spomnile, da prave zgodbe nastanejo ravno takrat, ko nimamo vsega pod nadzorom.

Režiser Rino Barbir in direktor fotografije Damjan Radovanović sta po kreativni zamisli agencije McCann Zagreb, z intimnim in čustvenim pripovednim in vizualnim jezikom prikazala zgodbo dečka, ki v Tadeju vidi vzornika. To je Jaka, devetletni ljubitelj kolesarstva z velikimi sanjami. Njegovo sodelovanje v kampanji ni bilo igrano, temveč res pristno, saj je pred snemanjem treniral s kolesom iz Pogačarjevega kluba. Jaka je bil navdušen, njegova iskrena reakcija pa lepo zaokrožuje sporočilo kampanje – najti navdih v tistih, ki ostajajo zvesti sebi.

Fotografije iz zakulisja, ki jih je posnel uradni fotograf Tadeja Pogačarja Alen Milavec, razkrivajo vzdušje, ki ga ni mogoče režirati: sinergijo ekipe, močno sporočilo in prisotnost iskrenih čustev. Produkcijo podpisuje zagrebška produkcijska hiša Komakino, s producentkama Tino Fras in Katarino Bobić, ki sta uspešno usklajevali zahtevno snemanje sredi Pogačarjeve tekmovalne sezone.

Začuti svoj jaz ni le slogan, temveč poziv k notranjemu poslušanju, povezovanju s svojim bistvom in življenju, ki je skladno z osebnimi vrednotami. Jana s kampanjo Začuti svoj jaz dokazuje, da blagovna znamka lahko komunicira več kot le izdelek – lahko izraža vrednote, stališča in pogled na svet. Namesto da vsiljuje sporočila, nas opominja na poglavitno – pomembno je ostati zvest sebi.

Z več kot 7000 let starim izvirom Jana ostaja dosledna svoji naravni čistosti – kot voda in kot blagovna znamka. Nova kampanja vabi k trenutku upočasnitve in vrnitvi k preprostosti, da bi se spet lahko povezali sami s seboj. V svetu, ki od nas pogosto zahteva, da smo nekaj drugega, nas Jana in kolesar Tadej Pogačar opominjata, da je največja zmaga prav to – ostati zvest sebi.

The post Tadej Pogačar v novi kampanji za Jano – Začuti svoj jaz appeared first on Jana.

Pogačar, je kot dvakratni zmagovalec Tour de Francea in trenutno najbolje uvrščeni kolesar na svetu postal vir inspiracije za prihodnje športnike po vsem svetu.

Ko gre za lastne potrebe po hidraciji, je Tadej izbral Jano. Prepoznavajoč pomen pravilne hidracije za vzdrževanje vrhunske forme, se Tadej zanaša na Jano, da podpre njegove neverjetne kolesarske dosežke. Jana, znana po svoji predanosti kakovosti in čistosti, ponuja idealno rešitev za hidracijo športnikov, kot je Pogačar, ki zahtevajo le najboljše.

“Kolesarite zato, ker je lepo; vadite in sledite svojim sanjam,” pravi Tadej, ko govori o svoji strast do športa in neomajni predanosti doseganju ciljev. S partnerjem Jana, Tadej zagotavlja, da ostane hidriran in poln energije med svojimi zahtevnimi treningi in izzivov polnimi dirkami.

Jana Sport 0,75 l je novi član Jana družine, ki je na voljo v praktičnem in posebej prilagojenem pakiranju ter predstavlja idealno mero za vsak šport. Plastenka je oblikovana tako, da se prilega držalu na kolesu in vsebuje športni pokrov, ki je popolnoma prilagojen športnim dosežkom, kar je za Tadeja izjemno pomembno.

Jana je počaščena, da je bila izbrana kot partner za hidracijo Tadeja Pogačarja, pravega prvaka na kolesu in izven njega. Kot sta Pogačarjeva odločnost in stalna želja po odličnosti naredila nepremagljivo silo, tako tudi Jana s svojo posvečenostjo zagotavljanju osvežujoče in kakovostne hidracije postaja popoln sopotnik športnikom, ki stremijo k zmagam.

The post Jana – Hidracija ki poganja zmagovalca appeared first on Jana.

“Summer Alarm” is a campaign that uses the power of digital media to encourage people to regularly drink water when the air temperature exceeds 30 degrees Celsius. This innovative campaign not only raises awareness about hydration but also educates people about the benefits of choosing water as the ideal drink for summer days, and Jana, with its optimal calcium and magnesium ratio and unique silky taste, is the perfect choice.

Jana brings you several useful tips for maintaining ideal hydration during the summer:

Hydrate with food – summer is the perfect time to enjoy fruits and vegetables that have a high water content.

Set reminders – setting reminders on your phone or using hydration tracking apps can help you stay consistently hydrated.

Plan ahead – if you know you will be spending time outdoors or exercising in high temperatures, always bring your Jana with you.

Adjust your hydration to activities – drink more water before, during, and after physical activities in high temperatures to replenish lost fluids.

Encourage children to drink water regularly – children often forget to drink water during play or other activities, so remind them regularly and be a role model.

Take care of yourself while enjoying the beauty of summer. Your body will thank you, and you’ll be able to enjoy all the joys that summer brings, knowing that you’re taking care of yourself in the best possible way – with refreshing Jana water.

The post Jana Summer Alarm: Jana reminds you of the importance of hydration during high temperatures appeared first on Jana.

Based on Jana, everyone’s water of choice, with invigorating white tea extract and the ever-popular lemon juice, Jana Ice Tea ZERO offers inspiring, thirst-quenching and energy-free energy in 0.5 l PET and 1.5 l PET bottles.

The highly sought-after white tea boasts a rich history that can be traced back to the period of the Chinese imperial dynasties, when its buds were used for tea ceremonies at the Chinese court. White tea, despite originating from the same plant as green and black tea, is actually the rarest and most expensive form due to the unique harvesting and processing methods. The minimal processing of the subtle shoots brings the maximum freshness and an abundance of antioxidant compounds, making white tea a favourite around the globe.

Based on a unique mix of ingredients, Jana Ice Tea ZERO is a chilled blend of Jana water, exceptional quality and white tea extract, with a dash of fruit juice.

Although the origin story of tea takes us back 5000 years to when the Chinese Emperor Shennong accidentally dropped a tea leaf into a cup of boiling water, iced tea is a modern-age beverage. Iced tea was “invented” by an American merchant who put ice in hot tea so that the visitors to the 1904 World’s Fair could cool off from the sweltering summer heat.

Until now, this original beverage that conjures refreshing magic has been based on an ice-laden sweetened tea solution. But as with most things in life, and that includes iced tea, it’s the details that make a difference – which is especially true today when many adhere to dietary guidelines that restrict the intake of sugar. Jana Ice Tea ZERO allows you to unwind daily with the tasty sugar-free flavours we all love and enjoy.

Now you can chillax with Jana Ice Tea ZERO without feeling guilty.

The post Chillaxing with Energy-Free Jana Ice Tea ZERO appeared first on Jana.

The fragrant freshness of sweet raspberries fused with the energy of colourful hibiscus petals brings out the full lavishness of summer aromas no matter the season.  A dash of raspberry juice elegantly combined with hibiscus extract creates a perfect whole with everyone’s favourite Jana water.

Jana Ice Tea Raspberry Hibiscus keeps up with the current trends for all-natural ingredients and a low-sugar diet by not containing any artificial colourings or preservatives. The reduced sugar content (less than 5g/100 ml) accounts for less than 20 calories/100 ml.

By transforming iced tea into a thrilling aromatic experience, Jana Ice Tea Raspberry Hibiscus is bound to become the go-to beverage for many this season, and it should also be noted that it comes in convenient 0.5 l and 1.5 l PET bottles. Surrender to the positive energy of feelgood summer vibes and enjoy the floral and fruity flavours of the chilled, breezy and sophisticated Jana Ice Tea Raspberry Hibiscus.

The post Enjoy the floral and fruity flavours of the Jana Ice Tea Raspberry Hibiscus appeared first on Jana.

The current global health crisis and continuous exposure to disturbing news has been causing a lot of stress and tension in most people, and the “new normal” is not really a mitigating factor as we are doing our best to protect our health and keep up with all other uncertainties in the upcoming period.

What is oxidative stress

Our body is equipped with numerous defence mechanisms that allow it to maintain its balance and preserve its health. However, under too much pressure, our body cannot neutralize all the harmful factors, resulting in a specific type of stress known as oxidative stress. Oxidative stress, a negative and harmful process which leads to damage of numerous cellular structures, is a consequence of the activity of an excessive amount of highly reactive molecules, free radicals.

The activation of immune cells, inflammatory processes, infection, exhaustive physical activity, mental stress as well as exposure to environmental pollutants, certain drugs and chemicals and cigarette smoke are some of the factors that can trigger oxidative stress in our body.

The main metabolism by which the body neutralizes excess free radicals are antioxidants. To engage in the fight against free radicals, the body produces very efficient antioxidants on its own; however, certain very powerful antioxidants must be introduced through food. Some of the most important of these antioxidants which are necessary for numerous bodily functions, namely vitamin E and zinc, are included in the new Jana vitamin antiox.

Jana vitamin antiox – the “new normal” ally

Jana vitamin antiox, the newest addition to the Jana vitamin line, tastes refreshingly of blackcurrants and meets most of your daily needs for vitamin E and zinc. These active ingredients help protect the cells from oxidative stress, contributing to a beneficial effect on health.

If there are no antioxidants to intercept and neutralize them, the free radicals will damage the biologically important molecules such as the DNA, proteins and lipids, and finally the cellular structure itself. Participating in the body’s antioxidant defence mechanism, vitamin E and zinc contribute to the neutralization of free radicals and stopping the harmful chain reaction of oxidative stress.

Inspired by the needs of the current times, 200 ml of Jana vitamin antiox provide more than 15 % of the recommended daily intake of vitamin E and zinc. Low in calories and based on the natural mineral water, Jana, with a little addition of fruit juice, natural aromas and natural sweeteners, Jana vitamin antiox is appropriate for all ages.

The new Jana vitamin antiox with the addition of vitamin E and zinc is an excellent choice providing your body with essential antioxidants, meeting at the same time the body’s need for hydration. Free from preservatives, artificial colours and artificial aromas, Jana vitamin antiox with a fruity taste of blackcurrant is a light and tasty refreshment and an ally we certainly welcome in these demanding, “new normal” times. Prepare for future challenges, stress and exertion with vitamin E and zinc from Jana vitamin antiox.

The post The new Jana vitamin for the “new normal” times appeared first on Jana.

You would certainly not spend hours and hours in the sun without a quality sun protection factor, so why is it that hours pass before you take a sip of water? Jana is always at hand, it fits in any bag, it’s suitable for all ages, and it provides the body with water it needs to function normally.

Enjoy a carefree summer with Jana!

The post Not all water is the same, but only one is a Grand Gold Quality Award winner appeared first on Jana.

Natural still mineral water Jana, due to the depth of its source, has impeccable purity, a unique mineral composition and recognizable, silky taste.

Hydrate with Jana and enjoy the summer!

The post Do you know what protection factor 800 is? appeared first on Jana.

Jana natural still mineral water, due to the depth of its source, has impeccable purity, a unique mineral composition and recognizable, silky taste.

Hydrate with Jana and enjoy the summer!

The post Jana summer alarm is a hydration solution appeared first on Jana.

You would certainly not spend hours and hours in the sun without a quality sun protection factor, so why is it that hours pass before you take a sip of water? Jana is always at hand, it fits in any bag, it’s suitable for all ages, and it provides the body with water it needs to function normally.

Enjoy a carefree summer with Jana!

The post Drinking enough water every day is important for your health appeared first on Jana.